Achievements of Rajasthan’s Cash Plus Model
June 25 , 2025
14 hrs 0 min
10
- Rajasthan’s Cash Plus model pushes up early breastfeeding rate, dietary diversity among new mothers.
- It is India’s first State-led pilot to converge Direct Benefit Transfers (DBT) with the Behaviour Change Communication.
- Through the programme, pregnant and lactating women are offered home-based and group nutrition counselling on maternal and child health and nutrition.
- As per the survey report, 80% of the women reported improved affordability and access to nutritious food.

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