The Internet and Mobile Association of India (IAMAI) launched the E-Commerce Council of India (ECCI) in Bengaluru.
ECCI is India’s first of its kind national industry council dedicated to representing and strengthening the digital commerce ecosystem.
It acts as an umbrella body connecting e-commerce platforms, logistics providers, payment companies and government regulators.
The council aims to support policy advocacy, cross-border e-commerce, Micro, Small and Medium Enterprises (MSME) digital adoption and Artificial Intelligence (AI)-based commerce.
ECCI will also organise the annual Indian E-Commerce Summit (IECS) to discuss developments in India’s digital trade sector.