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India Sports Economy
March 27 , 2026
15 hrs 0 min
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- India’s sports industry crossed $2 billion in 2025, reaching a value of ₹18,864 crore as per a report by WPP Media.
- The market grew by about 13.4% from 2024, showing steady expansion and increasing commercialization of sports.
- Media spending was the largest contributor with around 51% share, driven by television and rapid growth in digital streaming platforms.
- Sponsorships formed about 42% of the market, including team deals, league partnerships, and athlete endorsements.
- Cricket dominated the sector with nearly 89% share, supported by leagues like the Indian Premier League and Women’s Premier League.
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