The Union Ministry of Agriculture and Farmers Welfare launched the Khet Bachao Abhiyan nationwide on 1 June 2026 from Raisen district, Madhya Pradesh.
The campaign will be conducted across India from 1 June to 30 June 2026 to promote soil health and sustainable agriculture.
It focuses on reducing excessive use of chemical fertilisers and pesticides and encouraging scientific farming practices.
The campaign promotes Soil Health Cards (SHC), soil testing, balanced nutrient management, natural farming, and water conservation.
It creates awareness about schemes such as Pradhan Mantri Kisan Samman Nidhi (PM-KISAN), Kisan Credit Card (KCC), crop insurance, and farm mechanisation programmes.
Scientists from the Indian Council of Agricultural Research (ICAR), agricultural universities, and Krishi Vigyan Kendras (KVKs) will provide technical guidance to farmers.
The campaign is based on the theme “Save the Soil, Save Farming, Save Farmers.”