The Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) has launched a National Campaign on Entrepreneurship to expand non-farm livelihood opportunities for rural women.
The campaign aims to create three crore Lakhpati Didis, women earning ₹1 lakh or more annually.
Community Resource Persons will be trained to identify viable enterprises, mentor women entrepreneurs, and provide long-term support.
The program will train 50,000 community resource persons and provide entrepreneurship development training to 50 lakh self-help group members.
The initiative is expected to strengthen local economies, promote financial inclusion, and build a self-reliant rural non-farm economy led by women.