National News

New TV Rating Policy 2026

April 1 , 2026 12 hrs 0 min 33 0

The Ministry of Information and Broadcasting notified a new TV Rating Policy to improve transparency, accountability, and reliability in audience measurement.
Net worth requirement is reduced from ₹20 crore to ₹5 crore to allow more agencies and increase competition in the sector.
At least 50% board members must be independent and not linked to broadcasters or advertisers to ensure fair and unbiased ratings.
Metered homes will be increased to 80,000 in the short term and up to 1.2 lakh to collect more accurate and representative TV viewership data.
A dual audit system (internal and external) is introduced.
Agencies must follow the DPDP (Digital Personal Data Protection) Act, 2023, to ensure data safety and transparency.
The policy replaces the 2014 guidelines and aims to create a fair and reliable TV audience measurement system.