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NUDGE Campaign for AY 2025–26
December 27 , 2025
16 hrs 0 min
16
0
- The Income Tax Department launched the NUDGE (Non-intrusive Usage of Data to Guide and Enable) campaign for Assessment Year (AY) 2025–26.
- The campaign asks taxpayers to voluntarily check and correct ineligible deductions and exemptions.
- It uses the data analytics and risk assessment to find mismatches in Income Tax Returns (ITRs).
- The campaign is advisory and non-penal in nature.
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