The Indian Council of Medical Research (ICMR) and the Gates Foundation launched a ₹1 crore Grand Challenge in New Delhi to develop iron-rich food products for controlling anaemia in India.
The challenge targets adolescent girls and women of reproductive age, among whom nearly one in two (about 50%) are affected by anaemia in India.
The programme offers grants of up to ₹1 crore for one-year prototype development and is open to researchers, startups, food companies and non-profit organisations.
The proposed products should provide 4–5 mg of iron per serving and be affordable, scalable and regionally acceptable.
Suggested product formats include fortified snacks, savoury bites, beverages, gummies and chewables.
Fortification is the process of adding micronutrients to food products to improve their nutritional value.