National News

One Nation, One Fertilizer Initiative

August 7 , 2026 8 hrs 0 min 114 0

The ‘One Nation, One Fertilizer’ initiative has improved fertilizer availability and distribution across India during the Kharif 2026 season.
The initiative was launched under the Pradhanmantri Bhartiya Janurvarak Pariyojana (PMBJP) from August 24, 2022, and requires all fertilizer companies to sell subsidized fertilizers under the common “BHARAT” brand.
Subsidized fertilizers, including Urea, Di-Ammonium Phosphate (DAP), Muriate of Potash (MOP), and NPKS (Nitrogen, Phosphorus, Potassium and Sulphur) fertilizers are marketed under the Bharat brand.
The scheme aims to remove confusion among farmers due to multiple brands, improve transparency, reduce unfair practices, and ensure equal access to fertilizers across states.
Fertilizer movement is monitored through the Integrated Fertilizer Management System (iFMS), a web-based platform that tracks supply chains and helps maintain real-time availability.