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Orange Economy
April 1 , 2026
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- The Ministry of Information and Broadcasting has launched three initiatives to promote India’s Orange Economy (creative economy).
- The initiatives are the National AI Skilling Initiative, the MyWAVES platform, and the Advanced EPG (Electronic Programme Guide) with in-built satellite tuners in TVs.
- National AI Skilling Initiative aims to train 15,000 professionals in the AVGC (Animation, Visual Effects, Gaming and Comics) sector with support from Google and YouTube.
- MyWAVES platform promotes user-generated content (UGC) and supports Indian creators in multiple languages.
- Advanced EPG allows access to DD Free Dish without a set-top box, improving digital access in remote areas.
- Orange Economy refers to sectors based on creativity, culture, and intellectual property, like media, films, gaming, and design.
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