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Pink tax
September 18 , 2025
16 hrs 0 min
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- Pink tax refers to gender-based price discrimination where women pay more for products or services designed for them.
- It is not an actual tax imposed by the government but a pricing phenomenon benefiting companies financially.
- The term "pink tax" originated in California, United States, in 1994.
- Recent study found personal care products for women cost 13% more than similar products for men.
- Women’s accessories and clothing in the U.S. were found to be 7% and 8% more expensive, respectively.
- Dry cleaning for women’s shirts in the U.S. was 90% costlier than for men’s shirts.
- The United Nations urged member states in 2017 to end gender-based price discrimination to promote economic equality.
- According to the International Finance Students Association research, 67% of Indian individuals are unaware of the pink tax.
- In 2018, India’s Union Government exempted sanitary napkins and tampons from the Goods and Services Tax (GST), previously levied at 12%.
- Consumers can avoid the pink tax by choosing gender-neutral or men’s variants and comparing unit prices.
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