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SHE-MART Initiative
May 25 , 2026
14 hrs 0 min
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- The Ministry of Rural Development held a national consultation in Bhubaneswar to finalise operational guidelines for the SHE-MART initiative.
- SHE-MART stands for Self Help Entrepreneurs – Marketing Avenues for Rural Transformation.
- The initiative aims to support women-led rural businesses and improve market access for Self-Help Groups (SHGs).
- SHE-MART was announced in the Union Budget 2026–27 and is implemented under Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM).
- The scheme will establish women-managed retail stores, aggregation hubs, and digital commerce systems linked with the Open Network for Digital Commerce (ONDC).
- The initiative supports the government’s target of creating three crore “Lakhpati Didis” by 2029.
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