National News

Tobacco-Free Youth Campaign 4.0

November 1 , 2026 1 hrs 0 min 29 0

The Union Minister of State for Health and Family Welfare, Prataprao Jadhav, launched the fourth edition of the Tobacco-Free Youth Campaign (TFYC 4.0) in New Delhi.
The nationwide campaign will run for 60 days, from 28 October to 26 December 2026.
It is organised by the Ministry of Health and Family Welfare, in collaboration with MY Bharat and the Ministry of Education.
Its six-pronged strategy includes public awareness, tobacco-free educational institutions, tobacco-free villages, enforcement of tobacco-control laws, social media engagement, and participation by universities and colleges.
It focuses on youth participation, tobacco-free campuses and tobacco-free villages.
It promotes enforcement of the Cigarettes and Other Tobacco Products Act (COTPA), 2003 and the Prohibition of Electronic Cigarettes Act (PECA), 2019.