The Shree Jagannath Temple Administration (SJTA) has secured trademark protection for the Nilachakra logo and the terms Patitapabana and Ananda Bajara, becoming the first Indian shrine to obtain such protection.
Patitapabana means Saviour of the Fallen, and Ananda Bajara is the sacred Mahaprasad dining area inside the temple.
Nilachakra (Neelachakra) is the sacred eight-spoked metal disc located atop the temple spire.
The Jagannath Temple, Puri, also called the White Pagoda, was built in the 12th century CE by Anantavarman Chodaganga Deva and follows the Kalinga style of Nagara architecture.
The temple is one of the four Char Dhams and is the centre of the world-famous Ratha Yatra festival.