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Drip Pricing
October 29 , 2025
6 days
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- The Department of Consumer Affairs has warned online shoppers about ‘dark pattern drip pricing’ on e-commerce platforms.
- Drip pricing occurs when hidden charges like service or convenience fees are added at checkout.
- Consumers can report such unfair trade practices through the National Consumer Helpline (NCH) by calling 1915.
- The warning follows record Diwali 2025 online sales and a sharp rise in quick commerce transactions.
- According to Uni commerce, India’s online retail orders grew 24% year-on-year during the festive period.
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