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Edelman Trust Barometer 2024
January 22 , 2024
117 days
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- India tops the charts in terms of trust in businesses and NGOs.
- But it is fourth in terms of trust in media and fifth for the government.
- Saudi Arabia on the top for trust shown by their people in the government and China for trust in media.
- In terms of trust shown in one's employer, Indonesia emerged at the top followed by India at the second place.
- The UK replaced South Korea as the least trusted nation.
- 61% globally worry about government leaders deliberately spreading false information.
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