Economy News

India Sports Economy

March 27 , 2026 15 hrs 0 min 24 0

India’s sports industry crossed $2 billion in 2025, reaching a value of ₹18,864 crore as per a report by WPP Media.
The market grew by about 13.4% from 2024, showing steady expansion and increasing commercialization of sports.
Media spending was the largest contributor with around 51% share, driven by television and rapid growth in digital streaming platforms.
Sponsorships formed about 42% of the market, including team deals, league partnerships, and athlete endorsements.
Cricket dominated the sector with nearly 89% share, supported by leagues like the Indian Premier League and Women’s Premier League.