The Union Minister for Development of North Eastern Region (DoNER) launched Mission Senehjori to promote Assam’s Muga silk as a global luxury brand.
Mission Senehjori is a cluster-based textile initiative focused on the development of Muga silk, which is found only in Assam.
The mission aims to increase the income of Muga rearers and weavers and strengthen the global market for Geographical Indication (GI)-tagged Muga silk.
It includes plantation expansion, modern reeling units, digital traceability using Quick Response (QR) codes, and the formation of Farmer-Producer Organisations (FPOs).
The mission targets Muga silk exports of over 2,000 kg annually by 2028 and promotes silk tourism through a Muga Silk Trail, Silk Tourism Park, and Muga Utsav.
Muga silk is known as the world’s only naturally golden silk and is a unique cultural heritage product of Assam.