It is a nationwide campaign launched to modernize Indian agriculture through scientific outreach, sustainable practices, and farmer empowerment.
It is conducted biannually before the Kharif and Rabi sowing seasons.
It aims to provide a timely field-level guidance on improving crop production, soil health, and resource management.
The campaign will mobilize ICAR’s 113 research institutes, 731 Krishi Vigyan Kendras (KVKs), agricultural universities, state agriculture departments, farmer-producer organizations (FPOs), and innovative farmers.
It will cover over 65,000 villages across 723 districts and is expected to directly engage more than 1.3 crore farmers.