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Oxford - Word of the Year 2025
December 5 , 2025
14 hrs 0 min
14
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- Oxford University Press named “rage bait” as its Word of the Year 2025.
- It means online content deliberately designed to make people angry or outraged to boost engagement.
- The term existed online since 2002, first on Usenet, originally describing deliberate agitation while driving.
- “Rage bait” emphasizes how online content and algorithms influence emotions and behaviour.
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