November 29 , 2025
14 hrs 0 min
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- The 2025 Oxford Word of the Year shortlist includes Aura Farming, Biohack, and Rage Bait.
- Aura Farming is a noun that means cultivating an attractive or charismatic public image.
- Biohack is a verb that means improving physical or mental performance through lifestyle, diet, exercise, or technology.
- Rage Bait is a noun that means online content deliberately designed to provoke anger or outrage.

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