River names for Indian Agri products
January 30 , 2023
- Agricultural and Processed Food Products Export Development Authority (APEDA) proposes to use river names as tag line and branding for Indian Agri products.
- It will use the names of rivers such as Ganga, Brahmaputra, Cauvery, Godavari, etc. to name its agricultural products.
- This will increase the reach of the products.
- The active role of APEDA increased agricultural exports to 25.6 billion USD in 2021-22.
- This is 51% of the total agricultural exports of the country.